Discover Pure Elegance: Masterfully Crafted Beauty & Makeup products.
Press and public relations • marketing strategy • go-to-market strategy • social media management • influencer marketing • collaborations • production • digital
MAC
Event concept & management • PR & influencer marketing
M·A·C Cosmetics, a distinguished member of the Estée Lauder Companies, boasts widespread global reach with its innovative makeup products available in nearly 100 countries worldwide. The brand's enduring popularity is underscored by its notable collaborations with cultural icons such as Lorde, Rihanna, and Brooke Shields, fashion houses like Proenza Schouler, and even unique partnerships like The Rocky Horror Picture Show.
In the summer of 2025, M·A·C launched two exciting new lip products. Our team was strategically entrusted with executing both the event and Public Relations components of this significant campaign.
To celebrate these launches, we meticulously organized a vibrant Y2K-themed event, specifically targeting Gen Z and Millennial audiences. Leveraging the outdoor pool at the exquisite Normafa Hotel & Retreat, we successfully created an immersive poolside atmosphere that evoked a true lakeside experience. M·A·C further enhanced the occasion with a captivating surprise: a synchronized swimming performance. The luminous quality of the new, mirror-finish products – the Lipglazer Glossy Liner lip liner and the Lipglass Air lip gloss – was brilliantly echoed in the mermaid-inspired dress code and a striking, seashell-shaped photo booth installation. The entire concept was thoughtfully complemented by vibrant brand elements and engaging makeup workshops.
BOBBI BROWN
Event • PR & Influencer marketing
For the contemporary professional woman who prioritizes confidence and sophisticated elegance, Bobbi Brown consistently stands as a trusted and cherished brand. At its core, the brand champions a “Skin-First” philosophy, evidenced by its lightweight formulas that deliver unparalleled effectiveness and outstanding performance. Bobbi Brown is more than a mere luxury brand; it steadfastly celebrates women's inherent beauty without compromise, honoring every age and skin tone.
At the recent Florence Press Day, Bobbi Brown not only unveiled its revamped Long-Wear Cream Shadow Stick collection but also presented attendees with a profound new perspective on self-image.
A compelling panel discussion, featuring Annamária Percsi (Consumer and Trade Marketing Manager), Krisztina Kende-Hofherr (Brand Ambassador), and Ágnes Huszka (Colour Consultant), explored the transformative impact of discovering one's personal color type on elevating self-confidence. Guests subsequently engaged in personalized color consultations, followed by bespoke make-up sessions and professional photoshoots designed to beautifully capture their empowered experience.
ANDREA GERE SKINCARE
Go-to-market strategy • Social media • Production • Digital PR
Andrea Gere, a seventh-generation descendant of one of Hungary’s most prestigious winemaking families, has been intimately connected with viticulture and winemaking from a young age. Her deep-rooted heritage instilled a profound appreciation for the grape's multifaceted potential.
During a pivotal trip to Spain, Andrea discovered the remarkable dermatological benefits of grapes. Inspired by this revelation, she returned to Hungary and began integrating this knowledge into the wellness offerings at the A.GERE estate’s hotel.
This vision culminated in the development of Andrea Gere Skin Care products, evocatively named Grapelove. These exquisite formulas are meticulously crafted in a highly esteemed Swiss laboratory, recognized globally for its advanced expertise in skincare innovation.
Grapelove skincare products harness the potent power of the vine, incorporating oil, extracts, and powder derived from A.GERE’s own organic grape seeds. Further enhancing their efficacy, blue grape stem cells, extracted using cutting-edge Swiss technology, are also central to the formulas.