Florence Lifestyle Agency proudly announces the successful execution of our signature multibrand press event, Florence Press Day. Built on the conviction that enduring brand growth is built through meaningful industry relationships. The event brings together leading luxury brands to cultivate strategic partnerships, encourage collaboration, and unlock new opportunities for mutual growth.

Florence Press Day is a unique initiative connecting premium brands and key industry partners across diverse sectors including fashion, beauty, automotive, art & culture, wine, spirits, hospitality, and the culinary arts. It provides an exclusive platform for our clients to jointly engage with press, influencers, and each other through dynamic presentations, insightful discussions, and bespoke service experiences.

The event features a full day of varied activities all aimed at forging meaningful connections. We extend sincere gratitude to our esteemed clients, distinguished guests, and the exquisite Florence Press Day venues for contributing to such an exceptional and impactful experience.

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Press Day 2025

Villa 11

Nestled in the heart of Buda, Villa11 embodies the architectural style of the 1930s, offering an interior that seamlessly blends bourgeois elegance with contemporary design, while echoing the traditions of cultural salons.

An enchanting light pervades the Villa11 illuminating its historic sculptures, paintings and collectible books.

For the 3rd annual Florence Press Day, Villa11's distinct rooms were transformed into themed spaces, hosting various program elements including engaging discussions, product presentations, book signings, colour consultations, and educational talks.

Press Day 2024

Metropolitan Ervin Szabó Library

The Szabó Ervin Library, a Neo-Baroque architectural masterpiece, stands out among Budapest's historic buildings for its exquisitely ornate and detailed interior. For the event, we enhanced this elegant space with sophisticated floral arrangements, refined decorative accents, and select unique furniture pieces.

Attendees of the Florence Press Day enjoyed an atmosphere of palatial grandeur. The venue’s inherent elegance perfectly complemented premium and high-end brands as they showcased new products.

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Press Day 2023

Bagatelle Gardenhouse

Our Press Day event series debuted in 2023 at the exquisite Bagatelle Gardenhouse. Renowned for its unique blend of high society, design, art, and philanthropy, this distinguished venue provided the perfect setting for the inaugural edition.

The Gardenhouse, built in 1936, is a historic marvel. Its inherent charm and focal point are its meticulously maintained gardens, which have long been a preferred choice for premium and high-end brands events.

Nestled within one of Budapest's most sought-after neighbourhoods, the Gardenhouse offers an atmosphere of exclusive tranquillity. Guests were warmly welcomed with artisanal pastries from its renowned in-house bakery.

The inaugural Florence Press Day brought together premium brands in an atmosphere of refined elegance, where fine wines, niche fragrances, and exquisite jewellery enhanced meaningful conversations and valuable networking opportunities.

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